Managing Editor,
The Krazy
Coupon Lady
My time at premier money-saving website/app The Krazy Coupon Lady was one of growth, both for myself professionally, and for the company as a whole. Here are some highlights from my 5+ years at this high-performing organization.
I averaged 60,000 views per article I wrote.
Not only was I the Managing Editor, but I also served as one of the top-performing writers at KCL. I wrote nearly 800 new articles during my tenure (averaging 60,000 views per article — way above our company benchmarks), and republished hundreds more. Here is a sampling of some of my top money-saving articles during my time at KCL. (Note: KCL policy dictates that writers change bylines once a new writer updates an article, so some articles may have another writer’s name, although the foundaton of what I wrote is still in place.)
▲ 2.1M views: Went to Disney World and personally tested these tips to overhaul our Disney savings content. Remains one of our most popular travel pieces.
▲ 730K views: Maintained a Top 5 ranking for two years in SERP results for “monday restaurant specials”. This comprehensive list is the best and most complete online.
▲ 275K views: One of our most popular food holiday articles, the National Burrito Day list is winning in SERP for “national burrito day deals.”
▲ 900K views: Wrote this article after researching trendy McDonald’s tricks, and attempting some new ones of my own. Remains the premier piece of content on this topic.
▲ 345K views: Price increases were a typical topic for my articles, and Amazon price increases were always popular among our readers. This wasn’t just news, but a how-to.
▲ 245K views: News about stores closing and potential bankruptcies was always popular with the KCL audience, because that often would lead to liquidation sales.
▲ 885K views: Originally wrote this when streamers offered free access during Covid. Pivoted to tell readers about free trials and completely free streaming options.
▲ 325K views: This well-researched article had the best, most complete list online. Google rewarded us; we had more than 205K views just from SERP.
▲ 230K views: I ordered a ton of food at Chick-fil-A to test out a number of “secret menu” items to separate fact from fiction. Chick-fil-A-related articles on KCL often would beat benchmarks.
Responsible for 42M+ views while launching KCL’s Shopper News & Trending Initiative.
When the Covid pandemic drastically altered our coverage because stores were closed and sales were cancelled, I was able to create a new vertical of our content — shopper news — where we’d let people know what was happening and how it affected them. The result was nothing short of revolutionary. Instead of losing traffic during a down time, we had some of the top-performing articles of all time, including one I wrote about Ross as they were reopening (the biggest of all time at KCL).
Ross Reopening: 2.1M views (KCL record; redirected)
Capital One Settlement: 1.6M views
Stores Reopening: 578K views
Costco Return Policy: 441K views
Class Action Settlements: 700K views
Hobby Lobby Coupon Discontinued: 503K views
I made dozens of videos for national clients as KCL’s go-to video editor.
My ethos as an employee anywhere I work is to be useful however I can — even if that means operating outside my job description. What started as just helping between videographers turned into more than two years of being the go-to person for making videos for KCL’s sponsored clients.
I adapted one of KCL’s deal posts to create this sponsored video for Unilever’s Dollar Shave Club and Walmart. I worked with the photo team to obtain the needed B-roll footage, the deals team to get the correct “how-to” language, and the client to ensure all the necessary info was included.
I worked with KCL Co-Founder Heather Wheeler on this Nerf/Target sponsored video. I filmed it, added the overlays and info, optimized audio, and edited it for time. The client was pleased and quickly approved it for sharing.
This B-roll-only video was a sponsored partnership between KCL, Blue Bunny ice cream, and Walmart. It was an example of how these videos could teach couponing in a short amount of time while promoting a product.
Despite challenging audio conditions and a very tight deadline, we were able to finish this Dove/Walmart sponsored video on time and with client approval. This was a feat in making something out of (next-to) nothing.
Created this how-to couponing video to promote Procter & Gamble products at Target. I oversaw B-roll footage, built the text overlays, and got final approval from the client.
I developed department-wide processes and SOPs, including a ‘wiki’ online knowledge base.
I taught myself how to maximize automations with Asana, and when we switched to AirTable, I taught myself how to use that tool as well — eventually becoming the company-wide expert on it. Through these management tools I built editorial flows and processes that were a seamless blend of synchronous and asynchronous communication. I also was the first person at the company to embrace ChatGPT — teaching writers and editors how to wield it without replacing core human-centered content creation. My institutional knowledge, plus the resources I made with our ‘wiki’ and various other SOPs made me the go-to employee for onboarding new editorial hires. I led weekly status report (traffic trends) meetings, built connection and morale with weekly games, and served as the Editor-in-Chief’s sounding board.
The Onboarding page that’s part of the internal knowledge base I created for the Editorial Team. Note the many other sections in the sidebar.
A glimpse into the dozens of complex Airtable automations I authored.
A page in the knowledge base I wrote to explain the publication workflow at KCL.
A quick look at the editorial workflow
I built in an Airtable record.
I secured more than 200 media appearances for KCL during my time as its Public Relations Manager.
From early 2019 to early 2020, I took on the role as Public Relations Manager for KCL. Although it was short-lived — the company needed me back in content creation during the crucial Covid period — I was able to secure more than 200 media mentions and appearances online, in print, on TV, and on podcasts. I also wrote press releases on behalf of KCL.
Media Appearances
These links are some examples of the kinds of placements I secured — from primetime TV appearances to mentions in leading publications that led to ongoing content relationships.
Press Releases/Assets
Company Announcements
Other initiatives: Edited KCL Culture Book, Couponing Challenge eBook, mission statements for every department, and more as the go-to copywriter for company voice.