So, who is Marcus Lawrence
(fka Marcus Hathcock)?
I’m a leader who can do. I’m a doer who can lead. In an ever-crowded media landscape, I have a credible, proven history of success managing end-to-end editorial and communication functions for a vast array of industry-leading content organizations.
Yep, I can write, and have done so successfully at every organization for which I’ve worked. I can edit, and have been crafting writers’ works since 2005. Beyond that, though, I’m an air traffic controller of content strategy, mapping out immediate and long-term tasks to maximize organizational impact.
I simultaneously build processes and team morale. I’m an editorial chameleon adept at implementing an organization’s unique voice, and translate key audience-specific information.
Furthermore, I approach content strategy with an eye on partnerships, whether I’m building bridges between departments and stakeholders to increase knowledge and efficiencies, or if I’m exploring new tools and technologies to get the job done.
I was one of the first at my company to embrace artificial intelligence in the content creation process — not as a lazy replacement for human writers, but as a time-saving tool that can be finessed to produce industry-leading content with quicker turnarounds.
I like to find the sweet spot between production speed and deliberate, relentless remarkability in content. I champion gutsy scrappiness, while at the same time expect adherence to style guides and stated processes.
Purposeful content strategy. Vision and innovation. I’ve got the old-school journalism backbone fleshed out with new-school, constantly evolving and improving tactics.
5 QUICK FACTS
1. I’m a big student of languages. Currently conversational in Spanish, with German and Italian close behind!
2. I’m the President of the Opera Idaho Resident Company, and sing as a classical tenor in various capacities.
3. You’ll find most of my credits under the name “Marcus Hathcock.” That’s because in 2021, we learned via DNA test that the Hathcocks weren’t actually related to us. So I changed my name!
4. My most memorable trips have been to Africa. I’ve spent time in the Democratic Republic of the Congo, Rwanda, and Kenya.
5. I live in a house with seven kids. And they’re all teenagers. I know.